Sustainability has been in the DNA of our brand from the very beginning, since the times when this word was not yet fashionable. Although we do not build our marketing on it, we are dedicated to it at every step of our journey. Without false, superficial messages, and without a negative undertone, our sole goal is to inspire and to have a good feeling ourselves.
Ethics
Our vision is to be a fashion brand that brings ethics and honesty back into production. We stand by the belief that it is better to produce less, buy higher quality, and not waste unnecessarily. We do all of this, however, with lightness, without excessive seriousness, and with a full zest for life.
High-quality natural materials
We produce primarily from organic cotton and extra fine linen. Our buttons are made from pressed palm seeds, a material called Corozo. We fundamentally do not use any plastic packaging or accessories.
Precise and responsible production
The entire production of our brand takes place in several European workshops, which ensures compliance with environmental and social standards. By utilizing the maximum number of local partners, we have managed to several-fold reduce our production radius.
Certificates
We exclusively use materials that meet the OEKO-TEX Standard 100 health safety certification. At the same time, we strive to constantly increase the share of materials with the strictest GOTS certification.
Minimum waste
We select materials so that they can be used for as many different products as possible. This allows us to efficiently transform leftovers into additional pieces and consume raw materials with a minimal amount of waste.
Education & inspiration
We understand that building a sustainable wardrobe is not always easy. That is why we create content that makes sustainability accessible, understandable, and comfortable. Without the need to fall into a bad mood, simply in the spirit of WELL & LESS.
Ethics
Our vision is to be a fashion brand that brings ethics and honesty back into production. We stand by the belief that it is better to produce less, buy higher quality, and not waste unnecessarily. We do all of this, however, with lightness, without excessive seriousness, and with a full zest for life.
High-quality natural materials
We produce primarily from organic cotton and extra fine linen. Our buttons are made from pressed palm seeds, a material called Corozo. We fundamentally do not use any plastic packaging or accessories.
Precise and responsible production
The entire production of our brand takes place in several European workshops, which ensures compliance with environmental and social standards. By utilizing the maximum number of local partners, we have managed to several-fold reduce our production radius.
Certificates
We exclusively use materials that meet the OEKO-TEX Standard 100 health safety certification. At the same time, we strive to constantly increase the share of materials with the strictest GOTS certification.
Minimum waste
We select materials so that they can be used for as many different products as possible. This allows us to efficiently transform leftovers into additional pieces and consume raw materials with a minimal amount of waste.
Education & inspiration
We understand that building a sustainable wardrobe is not always easy. That is why we create content that makes sustainability accessible, understandable, and comfortable. Without the need to fall into a bad mood, simply in the spirit of WELL & LESS.
